Template or Custom Web Design?

Web design on a Boston Cream, er, Boston Scream.

Web design on a Boston Cream, er, Boston Scream. (Photo credit: Wikipedia)

Short cuts is much preferred in getting a project done. If business owners will have it their way, they will choose the fast and simple ways to design and develop the website of their company. Is it going to be template web standard or custom web design? If it can be done even for less than five hours, much better. But is the equation quicker always better any good?

Template web design pages offered by WordPress and Blogspot are pretty popular already. The newcomer is Go Daddy which released a website builder that offers hundreds of new temple designs and a free domain name with purchase. They also provide the builder is packed with easy design tools. Pretty tempting, isn’t it? But such may not be the best choice for your small business. Here are questions to ask to find out whether you get the best web design option.

1. How much do you need to differentiate your services from your competitors?

If your business is selling a very unique product and you still doesn’t have many competitors out in the field, there is no need to hurry up to stand out. A template web design may work for you in this regard. But, yes, but if you are selling your story as part of your service and sales, the best way to engage prospective customers is through building from scratch your web page design.

2. Do you need to update your content yourself on a regular basis?

A template web page will be useful or helpful for you if you don’t know how to program or develop your web presence but need to constantly update your site. Most sites that, however, need less updating than you might realise. Having your well-developed custom web design ready may only need to be updated when business information change, such as placing your new list of management officers.

3. What is your budget?

Knowing how much money you can spend on your site is arguably the most important question for you to ask in deciding the future of your web presence. What is your need to differentiate your brand from competitors must be weighed together with the cost of custom web design or template designs. Custom web page may be costlier but it can show a greater return in the future. Even if you decided now for a template web design, you can always switch over to a custom design later.

Always think of the end result when faced with the options of developing your website. A template webpage may be your fast-way ticket to show your company online but it carries some risks like not enjoying much differentiation because your chosen design may already be chosen by a hundred or thousand other companies already.

Given such scenario, the custom web design has an obvious advantage and edge. Designing your website from scratch gives your company a lot of chance to be noticed and attract pensive attention of your customers.

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