Mobile Web Design: How to Avoid Common Pitfalls

Mobile Web Design

English: icon for smartphone (smart phone) related content (Photo credit: Wikipedia)

New studies show the massive mobile phone use not only in the United States. Increasingly, more and more people own one or more mobile device not only to make calls or send messages but to access the Internet. By 2015, it is predicted 65% of the U.S. population will have mobile device. Thus, making good mobile website design a top priority becomes inevitable among digital and sales savvy small and large companies.

Compared to traditional screens, mobile devices require a very specific design that will fit a smaller screen. There is then a need for intense study and a reliable/capable mobile design company to create a good mobile website design. Since this is quite a new field, there are a few mistakes to look out for.

Not Minding Load Speed

Consider load speed first when planning about the look and feel of your mobile website design. The small screens of mobile allows it process just a limited amount of information as they are subject to slower connections. Users will leave your site or shift to a mobile site that loads faster or quickly if your page is too big to load so much information.

The page load speed consideration must always be considered when your goal is to give a truly engaging mobile-friendly user experience.

Overly Limited Content

The necessity to give your mobile site an entirely different look is expected. But it is not true that you will need to overly limit the content of your mobile website design. Users will still clamor and demand you provide them with full brand experience. Just be more strategic when considering what content you plan to include on your site’s mobile version.

As a clue, make your mobile site content meet what is important to your brand values, product offering and identity of your brand. Don’t remove important content such as catalogue or product video just because you thought of load speed. Overcome the limitation by creating a mobile-appropriate version of those content.


It is tricky to integrate videos on mobile devices that the tendency for most brands with mobile versions of their sites is to remove. To avoid common issues with load speeds, mobile website designers adopt HTML5 standard tags over Flash-based videos. The rule is to create playable video format that your users will find worth using and enjoyable to play.

Technical roadblocks are not an excuse to use this time so make a way out to bring your best video content that users or your customers will enjoy from your brand’s mobile interfaces.

Try to avoid these common mobile website design pitfalls when you are beginning to plan your mobile presence. You can also seek the help of a mobile design agency whose experience you can leverage to your advantage and meet your customer needs.